Our Journey
Abdallah Wasef started small, in 1997, he started trading high-quality Ethiopian sesame seeds, and eventually founded Abdallah Wasef and Sons with his sons, focusing on quality.
He later partnered with his cousins to open Har Bracha Tahini, using traditional methods to produce smooth, flavorful tahini.
Har Bracha Tahini quickly gained international recognition for its premium products and now exports globally, staying true to the family’s vision.
Our Core Values
The Har Bracha Tahini Pillars
Our values are rooted in authenticity, quality, and tradition. We craft tahini with pure ingredients, honoring time-honored methods, and respecting our heritage and customers.
Tahini
Purity – We prioritize natural ingredients, using only the finest sesame seeds to create a tahini that’s pure, flavorful, and rich in nutrients.
Tradition – Our tahini is crafted with time-honored techniques, preserving the authentic stone-grinding process that brings out the depth of flavor.
Quality – Each jar of tahini reflects our commitment to excellence, with rigorous standards at every step to ensure smoothness, consistency, and taste.
Health – We believe in producing a tahini that not only tastes good but also supports a healthy lifestyle, perfect for those who value nutrition.
Halva
Craftsmanship – Our halva is handmade with care, blending quality ingredients to achieve the perfect texture and flavor.
Authenticity – We embrace the rich tradition of halva making, honoring recipes and methods that have stood the test of time.
Indulgence – Halva is about enjoyment, and we create flavors that bring a sense of sweetness and delight to every bite, using natural ingredients.
Wellness – While indulgent, our halva is also a balanced treat, rich in nutrients like calcium and iron, making it a mindful choice for health-conscious individuals.
Flavoured Tahini
Upcoming, a fresh innovation set to astonish globally
I knew it wasn’t easy back then, but stayed committed, worked hard, and kept pushing forward, determined to turn that small beginning into something bigger. Every challenge was just a step on the way to success, and I was willing to do whatever it took to build something my family could be proud of.
— Abdallah Wasef - Founder Of AWS, & Har Bracha Tahini